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Demo product (producer)	Life-cycle stage	Circular economy action	Action description
Printer products, incl. laser printers and toner cartridges (LEXMARK)	Design & production	Eco-design of the printer	• Identify levers to reduce dismantling and refurbishing cost by setting various operating models • Provide information about printers to LEXMARK recycling partners • Use materials that recyclers can easily and profitably recycle • Use ICT to support information sharing across the supply chain related to recycled content • Devise an eco-design strategy for printers during dismantling activities
		Increase circularity in the printer’s life cycle	• Expand LCCP and/merge with LECP program (collecting and refurbishing whole printers and key components) • Assess options to reuse material from EOL/WEEE printers • Learn from recyclers what materials can be recycled better or more profitably to use more of them instead of low-recycle value or efficiency materials
	Use	Improve data collection and management	• Reduce the number of unnecessary and incorrect shipments • Salvage working and repairable parts from collected/return printers and use on E2N (Equal to New) printers • Increase the flow of returned end-of-life printers by reducing the associated time and cost • Explore the competitiveness of 3D printing for spare plastic parts • Engage with key customer to understand their needs and requirements as it relates to refurbished products • Active lobbying at EU and/or national level for wider acceptance and promotion of circular business models • Active media/PR campaign on refurbished printers • Promote refurbished printers • Use QR code to inform customers about options to return their unused products to the manufacturer • Investigate economics of more CE suitable materials coming from end-of-life cartridges or printers
	End of life	Improve the LCCP	• Expand LCCP and/merge with LECP program (collecting and refurbishing whole printers and key components) • Implement ICT tools for improvement in logistics
		Improve the recycling of printers and cartridges	• Maintain highest levels of data security by ensuring that customers' documents are erased from refurbished (E2N) printers

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Demo product (producer)	Life-cycle stage	Circular economy action	Action description
Telecom equipment (ADVA)	Design & production	Eco-design of ALM system	• Design for longevity, in particular better maintainability • Design for better recycling, in particular related to plastics • Improve energy efficiency in the use phase by at least 20% • Devise an eco-design approach in production and Design for Recycling • Reduce costs of manual disassembly for recycling
		Improve circularity in ALM production	• Perform LCA to detect improvement areas in production
	Use	Improvements in performance	• Implement eco-design strategies across the life cycle of ALM products and the subsequent reduction of energy use
		Explore feasibility of renting/shared use/PSS	• In-depth PSS analysis considering lifetime and other ICT product • Introduce options for leasing, renting or sharing products • Expand the scope of PSS (moving toward vendor ownership) • Move towards a rental model for B2B customers • Demonstration of leasing/renting with selected stakeholder
	End of life	Improve repair and refurbishment operations	• Carry out a feasibility analysis of AI for predictive maintenance • Assess components’ reuse • Provide an analysis of part-exchange options as part of repair and maintenance
		Improve recycling of the ALM system	• Assign components to most efficient recycling pathways • Provide an analysis of how recycling needs to be changed to become more efficient • Define which level of material data is suitable for recyclers • Improve the proportion of components, parts and/or materials recovered • Reduce volume of packaging and develop plastic-free packaging

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Demo product (producer)	Life-cycle stage	Circular economy action	Action description
TV sets (ARÇELIK)	Design & production	Eco-design of the TV set	• Increase recycled plastic content in TV components • Increase the durability of LED panel and mainboard • Use QR codes to provide information about materials and company’s circularity to all the value chain
		Increase circularity in production process	• Perform LCA to detect improvement areas in production
	Use	Develop a renting model for B2B market	• Demonstration with focus on corporate customers • Use 3D printing for TV components • Obtain feedback from TV B2B customers via questionnaires and living labs • Develop new corporate B2B sales channels in Europe for renting TVs • Develop a TV rent business model for Smart Boards and Digital Signage products • Assess the feasibility of TV renting options
	End of life	Expand and improve repair and refurbishment operations	• Collecting and remanufacturing end of use TV sets • Enable traceability of remanufactured TV parts • Develop dismantling and repair training programmes • Create awareness among TV B2B consumers via the help of QR codes inserted in products • Expand partnerships with ARÇELIK TV dealers and retailers to sell remanufactured B2C TVs • Target low-income customers for the sale or rent of refurbished TVs (students, pensioners, house shares, etc.) • Initiate a take back collection system in Europe with a partner
		Improve recycling process of the TV set	• Decrease packaging waste • Increase circularity of TV waste plastics • Develop circular end-of-life recovery strategies for end of use TVs outside Turkey

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Demo product (producer)	Life-cycle stage	Circular economy action	Action description
Washing machines (ARÇELIK)	Design & production	Eco-design of the washing machine	• Increase recycled plastic content in washing machines’ components • Use novel formula to increase recycled PET content in the washing machines’ tub to make it more durable • Use QR codes to provide information about materials and company’s circularity to all the value chain
		Increase circularity in production process	• Perform LCA to detect improvement areas in production
	Use	Develop a renting model for B2B market	• Demonstration with focus on corporate customers • Obtain feedback from washing machines’ B2B customers via questionnaires • Develop new corporate B2B sales channels in Europe for renting washing machines • Develop a washing machine rental business model • Assess the feasibility of washing machines’ leasing/renting options • Target low-income customers for the sale or rent of refurbished washing machines’ (students, pensioners, house shares, etc.)
	End of life	Expand and improve repair & refurbishment operations	• Collect end of life products from B2B customers, refurbish them and provide refurbished products to B2B customers as a new business line • Enable collection of end-of use-washing machines’ back from customers with a partner in Europe • Explore the use of 3D printing for spare parts and/or customisation • Reuse motors and electrical cards from returned washing machines as spare parts in Turkey • Develop dismantling and repair training programmes • Create awareness in relation to washing machines’ circularity among B2B consumers via the help of QR codes inserted in products, which include examples of Arçelik’s best practices in terms of circularity • Expand partnerships with Arçelik dealers and retailers to sell remanufactured B2C washing machines’
		Improve recycling process/recovering of the washing machine	• Use a QR code on washing machines’ components to track their service call rate • Initiate a take back collection system for end of use washing machines in Europe with a partner • Develop circular end-of-life recovery strategies for collected washing machines' outside Turkey